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OTG Tip of the Week: #20

"Music is the universal language of mankind" – Henry Wadsworth Longfellow

Think global. Music translates all around the world. Don’t limit yourself to your city, region or country. Win in your hometown, but don’t limit yourself to that. Rodriguez was one of the biggest artists in South Africa without even knowing it... all while living in poverty in Michigan (as documented in the film Searching for Sugar Man). There are more tools at our disposal now than ever before to market to people on the other side of the world. Chicago has 2.7 million potential fans. The US has 323 million potential fans. The world has 7.6 billion! Do not limit your reach #OTGTipOfTheWeek #OTG

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