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OTG Tip of the Week: #16

“A brand is a promise of quality and consistency”

Mercedes. McDonalds. Coke. Jay Z. A company or artist becomes a brand over time. Quality and consistency are what people seek in products – whether it’s a $999 phone or a ticket to an upcoming concert. A company that provides a great product inconsistently (every other meal at the restaurant is good; the next is terrible) or a bad product with precision delivery (a restaurant with terrible food but always great service) will fail. Always keep this in mind when developing as an artist.

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